Saturday, December 19, 2009

Hidden Message in Amazon Logo


Pioneer in online retailing business, Amazon.com was founded as an online book store in 1994 by Jeff Bezos. Today, Amazon has become the largest online retail store selling everything from baby products to furniture, electronics to clothing etc.

The logo of the Amazon.com is powerful yet simple. It is designed in a manner that it shows an overall philosophy of a business in very simple way. The yellow arrow that points out from “a” to “z” defines that the company has every thing from A to Z for its customers. Meanwhile, the yellow arrow makes a subtle smile which denotes to the customer satisfaction and smile on his face.

Thursday, December 10, 2009

EDGAR MUELLER: The Greatest Artist of Contemporary Times

Edgar Mueller, undoubtedly the greatest artist of modern times, has been famous for his street art paintings. At the age of 25, Mueller devoted himself completely to the street painting. He paints over large areas of urban public life and gives them a new appearance, thereby challenging the perceptions of passers-by.

Edgar Mueller Projects History:

3D Pavement art

Waterfall

With about 270 m² this painting is the first large sized project of Edgar Mueller. On the occasion of the Prairie Art Festival in Moose Jaw (Canada) he turned the 'River Street' into a river which ends in a huge waterfall.




Lava Burst

On the 30th anniversary (9.-10 August) of the international competition of street painters in Geldern (Germany) Edgar Mueller has painted a large sized, three-dimensional picture once more. He created a scenery appearing apocalyptic which invites the observer for proceeding in the picture.




Ice Age

Edgar Müller - a Master of 3d Pavement Art - needed 5 days to the completion of this huge picture. Together with up to five assistant he painted all day long from sun rise to set. The enormous illusion is reached by applying the anamorphic technique to a huge pavement painting. Around 250 square meter large this picture is part of Edgar's newest project. He paints over urban areas to give them a different look and thereby challenge the audience's perception.




The Cave Project

United Kingdom

Scientists have been baffled by the appearance of a mysterious cave at West India Quay (London). It is believed that a light earthquake unearthed the cave which is estimated to be over 10 million years old. Initial investigations have releaved that its lake is likely to be fed by the waters of the River Thames but cannot explain the intense glow of green lights emitting from its depths. Scientists now hope to uncover some of its secrets.




Germany

For the International Street Painting Competition in Germany (Geldern) 2009 Edgar Mueller draws the second of his Cave Paintings. ...




Slovenia

On the occasion of the Festival in Ptuj he created another 3D street painting. The Street Festival took place from 24.08.-30.08.2009. Edgar started painting on the 20th of August and completed the painting at the 24th.


Monday, December 7, 2009

Manhunt Game Logo: Depiction of the Violence at its Peak



The game Manhunt, by Rockstar Games, could be said as one of the most violent games in the history of video games. Same as the game, its logo design also depict the same violent nature from its overall theme.

The first part of this third-person perspective stealth action game was released in November 18, 2003 for PlayStation 2 and later on for Xbox and Windows in April 20, 2004. Due to extreme graphic violence in the game, it had been banned in several countries.

The second part, Manhunt 2, was released in October 2007 and provoked the same controversy because of the same extreme violent nature, but it was well received by the masses.

Logo of Manhunt 1:

Logo of the manhunt rightly displays the essence of the game play. Color, font and style of the logo absolutely display the horror, violence and gore. Font is in all caps and in white color, which truly tells the game lovers how the game will be before they actually play it.




Logo of Manhunt 2:

Manhunt 2, another part came with another powerful logo that describes the violent nature same as its predecessor. But this time, the overall theme has been changed which makes it more describable yet memorable. Font color has become black and gone in all lowercase, which shows the real power of the video game to the audience.



Friday, December 4, 2009

LOGO DESIGN with Related Words Used In Famous Idioms and Proverbs – Have Some Amusement with Logos and Design

Recreation and fun is a natural requirement and having fun without much effort is what everyone is looking for and logo designers are no exception. Here is yet another idea of having some carefree moments out of the hectic routines in the world of logos and design. This is cheerful effort to use logo design and related words in famous idioms and proverbs just to invoke happy moments.

Have Some Amusement with Logos and Design

EVERY LOGO IS NOT A DESIGN, EVERY DESIGN IS NOT A LOGO

WHERE THERE IS A WILL THERE IS A WAY

WHERE THERE IS WILL THERE IS A LOGO

ACTIONS SPEAK LOUDER THAN WORDS

LOGOS SPEAK LOUDER THAN WORDS

CURIOSITY KILLED THE CAT

CREATIVITY DESIGNED THE LOGO

A HARD THING ABOUT BUSINESS IS MINDING YOUR OWN

A HARD THING ABOUT LOGO IS DESIGNING YOUR OWN

ALL FINGERS ARE NOT ALIKE

ALL LOGOS ARE NOT DESIGNS

AN APPLE A DAY KEEPS THE DOCTOR AWAY

A LOGO A DAY KEEPS THE DOCTOR AWAY

ADVERSITY DOESN’T BUILD CHARACTER, IT REVEALS IT

A LOGO DESIGN DOES NOT BUILD CHARACTER, IT REVEALS IT

A FARMER LEARNS MORE FROM A BAD HARVEST THAN A GOOD ONE

A LOGO DESIGNER LEARNS MORE FROM A BAD LOGO THAN A GOOD ONE

A FRIEND IN NEED IS A FRIEND INDEED

A LOGO IN NEED IS A LOGO INDEED

ALL OF US ARE GOD’S CREATURES… JUST SOME ARE MORE CREATURE THAN OTHERS

ALL OF US ARE LOGO DESIGNERS… JUST SOME ARE MORE DESIGNERS THAN OTHERS

DON’T PUT ALL YOU EGGS IN ONE BASKET

DON’T SKETCH ALL YOUR LOGOS THROUGH ONE DESIGN

DRASTIC TIMES CALL FOR DRASTIC MEASURES

INNOVATIVE LOGOS CALL FOR INNOVATIVE DESIGNS

Thousands of people think of logos and design as their bread and butter. There are unlimited possibilities in the world of logos and design; we just need to look for them. Go on; make the effort to become one of the top logo designers ever.

End Note: The contents are the view points of the author and questions/responses are MORE than welcome.

Thursday, November 26, 2009

The Hate Symbol of Nazism in Various Incarnations

1. Nazi Party Flag

Before Nazi party adopted this symbol, it was considered as a good luck symbol and used by various religious groups. This symbol later on called “Swastika”. Hitler made this emblem unique to his party by turning the symbol’s normal direction so that it appeared to spin clock wise. Now, this symbol has been widely used by the various neo-Nazis, racist skinhead and other white supremacist groups.

2. National Socialist Movement

The swastika symbol with the NSM incorporated in the center was adopted by National Socialist Movement led by Jeff Schoep in Minneapolis and Minnesota, which is a virulently racist and anti-Semitic neo-Nazi group. The black and red colors on the symbol have been taken from the flag of Nazi Germany, whereas the stars and stripes represent the flag of United States.

3. American Nazi Party

This Red Flag, with swastika in center, belongs to the American Nazi party led by Rocky Suhayda based in Eastpointe, Michigan. The party used to be known as the European American Education Association. The ANP claims to protect the cultural heritage of White Race, the Aryan Republic, and Western-European.

4. Nazi Swastika with Iron Cross

Without swastika, the lone Iron Cross medal originated during the Napoleonic Wars. This medal became one of the world’s most easily recognized military decorations. Later on, in 1939, Adolph Hitler renewed the medal by imposing swastika in its center. Now, this symbol is mostly used by the neo-Nazi groups as jewelry (pendants) and so on. It is also used on clothing and accessories.

5. Triskele

This symbol is also known as the “Flowering Power” and consists of three seven shaped blades joint together from their bases. This variation of swastika is called “triskele”, because of its three sided nature.

The symbol occasionally used by the Nazi regime, most notably as the symbol of a Waffen SS division composed of Belgian volunteers.

Three Sevens of triskele was popularized by white supremacists in Europe and South Africa after World War II. The Afrikaner Resistance Movement (AWB), one South African group, used it as its flag. The symbol is also used as part of the logo of the international racist skinhead group, Blood & Honour.

6. Imperial German Flag

Imperial German Flag (aka Imperial War Ensign, Reichskriegsflagge); have taken to display by some neo-Nazis in Germany as a substitute, after the swastika became banned in Germany and other European countries. It never originally had any racist or anti-Semitic meaning, but is used by some white supremacists as a stand-in for the Nazi flag. The usage of this have also be seen in the United States.

Saturday, November 21, 2009

Story of the Classic logo of The Rolling Stone Band



The logo of the band Rolling Stone is one of the most unique emblems in the history of pop art. It’s simply a three color design that can work in all sizes and can be fit anywhere. Whenever anybody sees it, feelings of difference and uniqueness come, which truly differentiate the band and its logo from others. Logo depicts the sense of wildness, freshness, sensuality and provocation, which were the traits of the Rolling Stones.

The interesting thing about this logo is that it happens to resemble Mick Jagger’s famous lips. The white reflections on the lips fit perfectly with the image of pop music. In addition, the impression of teeth in the logo depicts the aggressiveness and opposition.

Brief history of the logo and its designer:

The logo was designed by the student of Royal College of Arts London, John Pasche. The logo designer was 25 years old when he received an invitation from Stones management to design a poster for their European tour. Later on, he was asked by the Mick Jagger to design a logo for The Rolling Stones record label. Jagger showed him an image of the Hindu Goddess Kali for inspiration. Pasche was paid only £50 for logo design but after 2 years, he was paid £200 as recognition from the band to its success. The logo was afterwards reproduced on the “Sticky Fingers” inner sleeves by Andy Warhol.


The logo of the Rolling Stone was the greatest achievement along with the success of the band itself. No doubt, The Rolling Stones logo participated greatly for the popularity of the band and had become the extreme identity of the band throughout its tenure.

Saturday, November 7, 2009

The Superman Logo



The Superman logo, also known as the Superman shield is the emblem for the superhero Superman. This iconic emblem is also referred to as the “S” shield. This logo served as a template for future characters such as Batman and Spiderman. As the original super-hero he and his symbol were the foundation upon which the comics industry has been built.




Brief History

Throughout the time of Superman he has had many different logos. Each logo represents and describes things about superman. The artist that designed these logos usually designed them according to the type of surroundings and the costume that Superman wore during that time.

Representations

Initially the S-shield had one meaning S for Superman. Some people say it’s because of their creators Siegel and Joe Shuster. The symbol however not only stands for Superman, but also means saving lives, stopping crime and giving super-aid whenever it is needed



The Colors

The superman emblem consists of two colors red and yellow. The red and yellow are the colors of the red sun of Krypton, Superman’s planet. Superman’s powers are activated by the earths yellow sun and red sun of Krypton representing his relation to the planet. Throughout the years the colors have changed gradually but still resemble the ionic yellow and red



The Evolution

In the very first Superman emblem there was the letter S on a yellow shield that resembled a police badge. The shield varied over the first few years of the comics, and many times was nothing more than a triangle with an S inside of it. The symbol became an inverted yellow triangle with a red S on the inside. In the 1940’s the shield then changed into a pentagon that was black with a red S outlined in yellow. This shield has changed over the years. The S has varied in size and shape so has the pentagon. The classic logo design is the basis for all other interpretations of the logo. In the mid 1990’s when Superman’s powers and costume changed the shield changed colors and shape in accordance with the changes in the costume.



Throughout the years the Superman logo has changed because of the different actors that play Superman and the costumes that they wear. Comic artists also play a role in the changes hat contribute to the logo. The artist changes the logo to make it more appealing to the audience and also it to make the logo easier to draw. All these factors contribute to the evolution of the Superman logo. Today in spite of all the changes the logo has suffered the fundamental details remain unchanged.

To the right is a time line between 1938 and 1970 illustrating the artists and actors that were involved in the evolution of the logo.

 Time Line



Extremism in Air Line Logo Designing is Essential!

Every day thousands of people take off in to the arms of the air… With a large number of airliners to choose from, branding is extremely important and logo design is the ultimate choice to do that.


Elements of Airline Logos Design:

Logo design must be able to convey the message of the services that the airlines provide. The logo design can be able to enforce the ever-lasting effect on the traveler’s vision and on their mind. It’s quite common that most of the airline logos design consists of the cultural aspects, their national symbols or some other nationalistic things. Some essential header of the airline logos designs are as follows.



Colors of Airline Logos Design:

Colors play a pivotal role in all types of visual arts. So the colors in the airline logo designs must be vibrant, attractive, bright and subtle. Some airline logo designs are made in dull shades in order to magnify the image of the airline. The colors in logos design have the quality to indicate the solidarity, strength and existence of firm as power of all. The shades used in airline logos design are use to define the prestige, elegance and simplicity.



Fonts of Airline Logos Design:

The fonts used in airline logos design must encompass the magnitude of the business along with traditionally expressive behavior. The domination of the firm in an airline logo design is illustrated by the size and look of the typography. It can be italic, conventional, modern, artistic, 3D, bold or even abstract.
But the main idea behind the fonts of airline logo design must be attention grabbing style which creates the hook between the customer and the service quality of the airline.



An additional element in the fonts of airline logos worldwide comes from their national language. A lot of airlines have displayed their airline name/title in their logo in their national language too, in very highly stylized fonts. Most of these logos design have a striking consistency and balance between the two typographies.

Friday, November 6, 2009

Logo Design Adding Beauty To These Speed Monsters


Harley Davidson is not only a name, but also a legend in the world of bike industry. It evokes images of long highways through classic American landscape, the roar of an engine sounding like a thunder clap and the polish of chrome doing its best to imitate lightning.

Same as the Harley-Davidson famous logo design commonly referred as the "Bar and Shield” design logo, was created first in the year 1910. It became famous also because the company made a profitable side business by licensing the logo. Interestingly, each Harley-Davidson dealership has its own shop logo design that says something about that dealership and sets it apart every other dealership in the world.




There are seven different logo designs are representing the honda’s company logo design but the the logo design which is famous for its biking accessories is the HONDA WINGS LOGO. Whichs defines the corporate identity, durability, reliability, elegance and style. Dani Pedrosa is the one who rides that super bike in Moto GP and won many races since 2007.




This is a logo for Yamaha Corporation and the entire logo design is used to convey the meaning intended and avoid tarnishing or misrepresenting the intended image. The image is used to identify the brand Yamaha Corporation, a subject of public interest. This dynamic logo design establishes a supreme market. Valentino Rossi has finished first in 2009 Moto GP with Yamaha YZR-M1.




A historic moment in the Ducati Company has occurred with a new logo design. Company official says the new emblem has kept the red Ducati color, but reflects a heart-shape, showing passion for, and dedication to, the Ducati brand.

In comparison the critique says that the Ducati bike deserves a much better logos design and the new logo looks extremely boring and trivial. Casey stoner is the one riding it at Moto GP and succeeded to win the 2008 world championship.




Everyone wants to set the curve when it comes to style. No one wants to design out of a book of trends, but nevertheless, they emerge. Suzuki logo design is one of the classic design have ever been designed with a new attractive look. Its logo design represents the quality of a product that they produce. The best example is the Suzuki Hayabusa, one of the fastest bikes of the world.




Kawasaki has also made a large name in the biking world. But looking critically when your mom took you to buy a pair of shoes? Back then, there were no cross-trainers, trail runners, urban sandals, (whatever those are) or ice climbers. You will be looking for that which has a sign or Nike. So applying same rampage to biking the Kawasaki logo is not that so appealing as the other sport bikes. Kawasaki need a more chunky logo design which relates to its speed.



Tuesday, October 27, 2009

Logo Design of the New York State – I (v) NY – One of the Most Celebrated Logos Designs of the World

The New York state logo design was made in 1977 by a graphic designer named Milton Glaser. Initially made for a marketing campaign to promote tourism for the state of New York, the I Love NY logo design became so popular that it was made an official trademark by the state government. Although it represented the whole state of New York, the logo design has inevitably become a standard symbol for New York City bearing an emotional attachment with its citizens.



As a trademark logo design of the New York state, this is amongst the most renowned logos designs in the entire world. Numerous souvenirs have evolved since the inception of the logo which include; the most famous Tee shirts, car stickers, fridge stickers, table and desktop articles, badges and much more.

As is the case with all popular logos designs, the I Love NY logo design has also been copied and used for reference to other places such as; NY representing New Yorkshire instead of New York, I Love SF for San Francisco and I Love LA for Los Angeles etc. a very large number of commercial organisations have used the I Love NY logo design for promoting their own products with or without permission from the state of New York.

After the heinous attacks on the city of New York on September 11 2009, this logo design became ever popular with all Americans and not just New Yorkers developing a sense of unity among them. The logo design was also modified with a black speck included in the heart and addition of words “more than ever” making it read “I love NY More than Ever”. The black speck stands for ground zero at the World Trade Centre site destroyed in the atrocious attack.



Not only Americans or New Yorkers but people from other countries also feel proud to have this logo on their clothing or other items of use. There is no doubt that the “I Love NY” logo design is one of the most celebrated logos designs of the world.

End Note: The contents are the view points of the author and questions/responses are MORE than welcome.

Creativity in Custom Logo Designs – Are all Custom Logo Designs Creative?!

Creativity is the catch word that is used in every walk of life by every person in every possible expression. There are different notions for the words creative and creativity. Here we would discuss what creativity means with regards to logo designing and what creative logo design stands for.



Custom logo designs are tailor made to suit the requirements of a brand or company name or function and the addition of creativity makes them more appealing. A creative logo design is one that has been designed using projective and generative ideas and a person who uses these techniques is a creative logo designer. In addition to that, the ability to conceive novel ideas, a positive and outgoing attitude, a willingness to experiment and a positive approach form the basics of a creative logo designer also called a custom logo designs consultant.

Creative logo design methodology is not rocket science but entails a meticulous eye for relevant details. A custom made creative logo design requires the capacity to generate new ideas by modifying, blending, changing, or reapplying existing logo design ideas and requirements associated with a brand or business in particular sense. In true terms, we also know that all custom logo designs cannot be identified as creative logo designs. Unless a logo actually depicts a new impression with creativity oozing out of every facet, it will not be determined a creative logo design.

Wearing a hat is not creative, but using it to hold a dozen raw eggs in absence of a basket is no doubt a creative idea. Ingenuity can be as simple as that if one starts believing. Now I believe all custom logo designs consultants would benefit from this subtle advice which has helped quite a few aspiring creative logo designers.

Logo Design quote: “A creative logo design can only be made by a creative logo designer”.

End Note: The contents are the view points of the author and questions/responses are MORE than welcome.
 
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