Saturday, December 19, 2009

Hidden Message in Amazon Logo


Pioneer in online retailing business, Amazon.com was founded as an online book store in 1994 by Jeff Bezos. Today, Amazon has become the largest online retail store selling everything from baby products to furniture, electronics to clothing etc.

The logo of the Amazon.com is powerful yet simple. It is designed in a manner that it shows an overall philosophy of a business in very simple way. The yellow arrow that points out from “a” to “z” defines that the company has every thing from A to Z for its customers. Meanwhile, the yellow arrow makes a subtle smile which denotes to the customer satisfaction and smile on his face.

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