Steps To Make A Good Logo Design

Know Your Clients

In order to design a good logo, you need to know your clients. Many clients might come to you and ask for a specific style of logo, or the use of a specific symbol. Excavate deeper to find out what is unique about your client, how they resolve their client's problems, and who their target market is.

No Thought Is Too Stupid

Thinking is often the solution to a good logo design. After you have fully explored your client and their market, begin composing down words that apply to your client. In fact, this is a step you must do with your client. If your client won't spend time in an official brainstorming sitting, at least get them to provide you a list of words that depict their organization. Don't abandon anything as too "stupid"; occasionally the more "out there" the thought is the more exclusive the resultant logo will be.

Think About The Competition

We passionately debated on the forum a short time ago whether or not a company's logo design must stand out. I believe that it must; that is the whole function of a logo to stand out from the crowd. Others argued that while an emblem must be exclusive, it should still be alike to other emblems of similar organizations. Whatever your view on the topic, it's a good thought to look at the competition.

Consider The Client’s Budget

When you talk a potential client, it's significant to ask about their budget; not only for the design of the logo, but also for publishing. Perhaps they are a big organization and can afford four color publishing, or have a need for four color marketing.

Possibly they are a medium sized company, and can afford two colors publishing with bleeds and metal plates. Then it's okay to utilize shadows of a color, and moving colors as this kind of logo will need metal plates to be published, which increase cost of publishing.

Suppose it's a small set up business with a limited budget? You may think about one color design, with shadow of that one color. You'll still require metal plates, but you will only need one, which will cut costs significantly.

Start Devoid Of The Computer

The computer can be a magnificent tool for designing. You can work up ten variants of a design in a matter of moments, often designs that may not have even happened to you without the suppleness of a computer. Whether or not you can sketch, I encourage you to start designing devoid your computer.
Designing devoid the computer really forces you to concentrate on the job at hand. Rather than just grasping the quadrangle tool, you begin to really think about what that quadrangle says about the business.

If you have never made rough drafts before designing an emblem, I hearten you to try. You might be surprised at the outcomes.

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Benefits That A Custom Logo Design Can Bring In For Your Business

Have you ever wondered why some corporate identities miserably fail while some cash all the benefits? The success and failure of a brand mark identity leans on the shoulder of a graphic designer. The more competent and professional he is the more will be the benefits.

This is why it is said that nothing can be compared with a professional when it comes to a logo design process. You cannot be a jack of all trades by designing your corporate identity all by yourself because you are trained to run your line of business and a graphic designer for his own. Imagine if a graphic designer is asked to run your electronics company then what will happen?

Similarly, if you are asked to draw your company’s corporate identity then how on earth you will be able to do that? Therefore, no one can ever underestimate the importance of a brand mark for a business. People who are very serious about their business reputation always head towards a professional graphic design service or designer to get their corporate identity.

If you will search for them, you will find thousands of them available in a huge quantity over the internet which makes it easier for you.  You can choose them on the basis of affordability, experience, reputation and other important factors which you may consider.

A custom logo design, therefore, is much more apprehensible, appreciative and fruitful in a long run when you can reap the rewards of your struggle. This is why; it has always been given an upper hand when the benefits of two types of logo designs are compared that are DIY and custom logo designs.

Hence, everything is in front of you now, its up to you to decide which option suits you the best but make sure your decision is taken after a careful consideration of the benefits they may bring in for your company.

Why To Get A Custom Logo Design For Your Company?

Every now and then, a new marketing strategy comes into existence to lure the target audience. Today, the most talked about marketing strategy is a brand mark identity.

Big brands have effectively culminated their corporate identities to enhance their face value on the world’s stage. However, a great logo design is not created overnight; it can take months and even years to establish a unique business reputation in the market. Therefore, such an important insignia should never be underestimated at any case. To get a perfect brand recognition device, one must head towards a professional graphic designer for he knows how to draw a unique business identity.

At times, business owners especially the start ups start doing their corporate identity on their own which usually results a low quality logos. This is how; they literally destroy the overall image of their company in the eyes of their target customers. At first, they feel very proud of what they have culminated but in a long run, they get mad with the bad results. So a professional graphic designer is far more competent, experience and creative than common individuals.

Before trying your hands on your corporate identity, you must remember:

1-It is not a school drawing competition
2-It is not just a colorful pictorial representation
3-It is not as easy as it seems to be.
4-If it was too easy then why there are high paid professionals in the market.
5-It is your future brand mark identity which cannot be created like this at least.

Therefore, a custom logo design is far more reliable and trustworthy than a do it yourself logo designs which should be kept in mind before your do it on yourself.

What Purpose a Logo Design Serves?

Any entrepreneur needs acknowledgment. To look different in turn from others, an entrepreneur requires a symbol of uniqueness. The best resource for this purpose is a logo design.

Small/medium scale business owners want to be look strong; therefore they hire expert and professional logo designers to make an artistic logo design outlook for their business to look outstanding among their target audience.

In order to create corporate logo design image of an entrepreneur, an effective communication between the logo design expert and entrepreneur is essential so that the logo designer can deliver several logo designing concepts, ideas or themes which may dominate entrepreneur’s business.

To create an eye-catching logo design, colour mix-up, layers or text in the business logo must be message oriented and simple. If corporate logo design message is clear to all; then it would surely trap its target audience in style.

Story of the Classic logo of The Rolling Stone Band

The logo of the band Rolling Stone is one of the most unique emblems in the history of pop art. It’s simply a three color design that can work in all sizes and can be fit anywhere. Whenever anybody sees it, feelings of difference and uniqueness come, which truly differentiate the band and its logo from others. Logo depicts the sense of wildness, freshness, sensuality and provocation, which were the traits of the Rolling Stones.

The interesting thing about this logo is that it happens to resemble Mick Jagger’s famous lips. The white reflections on the lips fit perfectly with the image of pop music. In addition, the impression of teeth in the logo depicts the aggressiveness and opposition.

Brief history of the logo and its designer:

The logo was designed by the student of Royal College of Arts London, John Pasche. The logo designer was 25 years old when he received an invitation from Stones management to design a poster for their European tour. Later on, he was asked by the Mick Jagger to design a logo for The Rolling Stones record label. Jagger showed him an image of the Hindu Goddess Kali for inspiration. Pasche was paid only £50 for logo design but after 2 years, he was paid £200 as recognition from the band to its success. The logo was afterwards reproduced on the “Sticky Fingers” inner sleeves by Andy Warhol.

The logo of the Rolling Stone was the greatest achievement along with the success of the band itself. No doubt, The Rolling Stones logo participated greatly for the popularity of the band and had become the extreme identity of the band throughout its tenure.

Logo Design of the New York State – I (v) NY – One of the Most Celebrated Logos Designs of the World

The New York state logo design was made in 1977 by a graphic designer named Milton Glaser. Initially made for a marketing campaign to promote tourism for the state of New York, the I Love NY logo design became so popular that it was made an official trademark by the state government. Although it represented the whole state of New York, the logo design has inevitably become a standard symbol for New York City bearing an emotional attachment with its citizens.

As a trademark logo design of the New York state, this is amongst the most renowned logos designs in the entire world. Numerous souvenirs have evolved since the inception of the logo which include; the most famous Tee shirts, car stickers, fridge stickers, table and desktop articles, badges and much more.

As is the case with all popular logos designs, the I Love NY logo design has also been copied and used for reference to other places such as; NY representing New Yorkshire instead of New York, I Love SF for San Francisco and I Love LA for Los Angeles etc. a very large number of commercial organisations have used the I Love NY logo design for promoting their own products with or without permission from the state of New York.

After the heinous attacks on the city of New York on September 11 2009, this logo design became ever popular with all Americans and not just New Yorkers developing a sense of unity among them. The logo design was also modified with a black speck included in the heart and addition of words “more than ever” making it read “I love NY More than Ever”. The black speck stands for ground zero at the World Trade Centre site destroyed in the atrocious attack.

Not only Americans or New Yorkers but people from other countries also feel proud to have this logo on their clothing or other items of use. There is no doubt that the “I Love NY” logo design is one of the most celebrated logos designs of the world.

End Note: The contents are the view points of the author and questions/responses are MORE than welcome.