Friday, January 8, 2010

Let’s Define the Terms Associated with Logo Designing

Logo: A distinctive symbol of a company, object, publication, person, service or idea.

Mark: A recognizable symbol used to indicate ownership or origin of goods.

Trademark: A name or symbol used to show that a product is made by a particular company legally registered.

Word mark: A word mark uses the company name with proprietary letter forms.

Symbol: The symbol is the iconic portion of a logo. At times, the logo mark can exist without the word mark.

Monogram: A design of one or more letters, usually initials of a name, used to identify a company, publication, person or idea.



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