YOUR LOGO COLOR SAYS IT ALL

Why do we stop our cars on red light and go on green? Different colors interpret different things in our lives. Colors are important in our lives and so are they in the logos. You would have seen a lot of logos in green color but if you see a Redbull logo in green color what would you say to yourself? Damn!! That looks ugly. Care to think why?? Because you have always thought of red bull in red and when it says red it has to be red.

This is how important a role your logo colors play in synchronizing the image of your logo at the back of your potential customer’s mind because colors are a spontaneous method for conveying your message in a logo design. It’s probably the most influential mean of non-verbal communication which a designer can use.

NUMBER OF COLORS
Number of colors is usually not a very flexible option in a logo design. More than three colors are contraindicated because multiple colors usually confuse the customer and it can turn out to be expensive for a small business. One color can be very simple yet effective if it compliments the shape and font of the logo.

The use of two colors is most successful and sought out technique. One of the two colors is the primary color which holds the main words and shapes. The secondary color reinforces the primary color; it should accentuate the primary color and not contrast with it. The color combination should also suit your business identity.

CULTURAL ASSOCIATIONS

Colors mean different things in different cultures illuminating their historical and emotional believes. White is the color of peace to most people in the world but in Chinese culture it’s the color of death. Yellow is perceived as sadness in Greece and sacredness in China. Regional links also define the meanings of colors, like tropical people respond to warm colors and northern people prefer cooler and soothing colors.

So whenever choosing color for your logo always keep the likes and dislikes of your target market in your mind.

BUSINESS COMPATIBILITY

Different colors generate different responses in different people depending on one’s age, gender, ethnic background or climate. Bright colors e.g. red usually stimulate energetic warm reactions and cool colors like blue and green enhance peacefulness and tranquility.

If you have a business which needs excitement injected in the people and get them fired up choose a bright warm color such as red, yellow or golden. If the desired response is excitement but not emotion try to use neutral colors or light colors.

6 Rules to Create an Impactful Website Design

Creating a unique website design is not an easy task. It requires special skills of web designers. Web designers start developing a website on the basis of certain goals. If the goal of a website is to provide information to its target audience; then they should add relevant information to a web page or if the goal is to develop online sales only; then they should add related advertisements to interact their potential customers to a site. Web designer follow some specific rules to give their website a better look. They are as follow:

Symmetry: Symmetry in a web page prevents user’s eye to roll here or there. The web page must contain things aligned up properly. Balanced layout in a web design gives web page a creative outlook.

Colors Ambiance: Colors can bring new life to a web page design. Using colors, web designers set desired mood, make a statement or grab the attention of their target audience. There are different meanings of colors in various cultures like gold color represents prestige, white color represents purity and green color represents natural elements; therefore colors are crucial for web designers to create an open environment.

Graphic Design: The web page must contain appropriate graphic design for its website so that user can interact desirably with it. It should be simple for the target audience to make out some meaning out of the graphic design.


Unique Typography: Typography is very crucial to a web page design. Vibrant mixture of imagery, font size, typefaces and colors set up a harmonious typography.

Negative Space: White space helps the text to speak louder to its target audience. It makes web page text readable and simple for its target audience.

Contrast: Any website must be designed in contrast to its features. Web page colors should reflect the page layout, cells padding, grids, images or other relevant features.

Let’s Define the Terms Associated with Logo Designing

Logo: A distinctive symbol of a company, object, publication, person, service or idea.

Mark: A recognizable symbol used to indicate ownership or origin of goods.

Trademark: A name or symbol used to show that a product is made by a particular company legally registered.

Word mark: A word mark uses the company name with proprietary letter forms.

Symbol: The symbol is the iconic portion of a logo. At times, the logo mark can exist without the word mark.

Monogram: A design of one or more letters, usually initials of a name, used to identify a company, publication, person or idea.

 

Hidden Message in Amazon Logo

Pioneer in online retailing business, Amazon.com was founded as an online book store in 1994 by Jeff Bezos. Today, Amazon has become the largest online retail store selling everything from baby products to furniture, electronics to clothing etc.

The logo of the Amazon.com is powerful yet simple. It is designed in a manner that it shows an overall philosophy of a business in very simple way. The yellow arrow that points out from “a” to “z” defines that the company has every thing from A to Z for its customers. Meanwhile, the yellow arrow makes a subtle smile which denotes to the customer satisfaction and smile on his face.

EDGAR MUELLER: The Greatest Artist of Contemporary Times

Edgar Mueller, undoubtedly the greatest artist of modern times, has been famous for his street art paintings. At the age of 25, Mueller devoted himself completely to the street painting. He paints over large areas of urban public life and gives them a new appearance, thereby challenging the perceptions of passers-by.

Edgar Mueller Projects History:

3D Pavement art

Waterfall

With about 270 m² this painting is the first large sized project of Edgar Mueller. On the occasion of the Prairie Art Festival in Moose Jaw (Canada) he turned the 'River Street' into a river which ends in a huge waterfall.

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Lava Burst

On the 30th anniversary (9.-10 August) of the international competition of street painters in Geldern (Germany) Edgar Mueller has painted a large sized, three-dimensional picture once more. He created a scenery appearing apocalyptic which invites the observer for proceeding in the picture.

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Ice Age

Edgar Müller - a Master of 3d Pavement Art - needed 5 days to the completion of this huge picture. Together with up to five assistant he painted all day long from sun rise to set. The enormous illusion is reached by applying the anamorphic technique to a huge pavement painting. Around 250 square meter large this picture is part of Edgar's newest project. He paints over urban areas to give them a different look and thereby challenge the audience's perception.

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The Cave Project

United Kingdom

Scientists have been baffled by the appearance of a mysterious cave at West India Quay (London). It is believed that a light earthquake unearthed the cave which is estimated to be over 10 million years old. Initial investigations have releaved that its lake is likely to be fed by the waters of the River Thames but cannot explain the intense glow of green lights emitting from its depths. Scientists now hope to uncover some of its secrets.

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Germany

For the International Street Painting Competition in Germany (Geldern) 2009 Edgar Mueller draws the second of his Cave Paintings. ...

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Slovenia

On the occasion of the Festival in Ptuj he created another 3D street painting. The Street Festival took place from 24.08.-30.08.2009. Edgar started painting on the 20th of August and completed the painting at the 24th.

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Manhunt Game Logo: Depiction of the Violence at its Peak

The game Manhunt, by Rockstar Games, could be said as one of the most violent games in the history of video games. Same as the game, its logo design also depict the same violent nature from its overall theme.

The first part of this third-person perspective stealth action game was released in November 18, 2003 for PlayStation 2 and later on for Xbox and Windows in April 20, 2004. Due to extreme graphic violence in the game, it had been banned in several countries.

The second part, Manhunt 2, was released in October 2007 and provoked the same controversy because of the same extreme violent nature, but it was well received by the masses.

Logo of Manhunt 1:

Logo of the manhunt rightly displays the essence of the game play. Color, font and style of the logo absolutely display the horror, violence and gore. Font is in all caps and in white color, which truly tells the game lovers how the game will be before they actually play it.

Logo of Manhunt 2:

Manhunt 2, another part came with another powerful logo that describes the violent nature same as its predecessor. But this time, the overall theme has been changed which makes it more describable yet memorable. Font color has become black and gone in all lowercase, which shows the real power of the video game to the audience.

LOGO DESIGN with Related Words Used In Famous Idioms and Proverbs – Have Some Amusement with Logos and Design

Recreation and fun is a natural requirement and having fun without much effort is what everyone is looking for and logo designers are no exception. Here is yet another idea of having some carefree moments out of the hectic routines in the world of logos and design. This is cheerful effort to use logo design and related words in famous idioms and proverbs just to invoke happy moments.

Have Some Amusement with Logos and Design

EVERY LOGO IS NOT A DESIGN, EVERY DESIGN IS NOT A LOGO

WHERE THERE IS A WILL THERE IS A WAY

WHERE THERE IS WILL THERE IS A LOGO

ACTIONS SPEAK LOUDER THAN WORDS

LOGOS SPEAK LOUDER THAN WORDS

CURIOSITY KILLED THE CAT

CREATIVITY DESIGNED THE LOGO

A HARD THING ABOUT BUSINESS IS MINDING YOUR OWN

A HARD THING ABOUT LOGO IS DESIGNING YOUR OWN

ALL FINGERS ARE NOT ALIKE

ALL LOGOS ARE NOT DESIGNS

AN APPLE A DAY KEEPS THE DOCTOR AWAY

A LOGO A DAY KEEPS THE DOCTOR AWAY

ADVERSITY DOESN’T BUILD CHARACTER, IT REVEALS IT

A LOGO DESIGN DOES NOT BUILD CHARACTER, IT REVEALS IT

A FARMER LEARNS MORE FROM A BAD HARVEST THAN A GOOD ONE

A LOGO DESIGNER LEARNS MORE FROM A BAD LOGO THAN A GOOD ONE

A FRIEND IN NEED IS A FRIEND INDEED

A LOGO IN NEED IS A LOGO INDEED

ALL OF US ARE GOD’S CREATURES… JUST SOME ARE MORE CREATURE THAN OTHERS

ALL OF US ARE LOGO DESIGNERS… JUST SOME ARE MORE DESIGNERS THAN OTHERS

DON’T PUT ALL YOU EGGS IN ONE BASKET

DON’T SKETCH ALL YOUR LOGOS THROUGH ONE DESIGN

DRASTIC TIMES CALL FOR DRASTIC MEASURES

INNOVATIVE LOGOS CALL FOR INNOVATIVE DESIGNS

Thousands of people think of logos and design as their bread and butter. There are unlimited possibilities in the world of logos and design; we just need to look for them. Go on; make the effort to become one of the top logo designers ever.

End Note: The contents are the view points of the author and questions/responses are MORE than welcome.