Monday, February 22, 2010


And I stood upon the sand of the sea and saw a beast rise up out of the sea having seven heads and ten horns and upon his horns ten crowns and upon his heads the name of blasphemy. And the beast which I saw unto like a leopard and his feet were as the feet of a bear and his mouth as the mouth of a lion and the dragon gave him his power and his seat and great authority”. (13:1)

This is an excerpt from the Book of Revelations Chapter 13 in which John (one of the 12 apostles) depicts what the Antichrist looked like when he saw it on a lonely island. In total there are 12 signs of the Antichrist given in different books of Christianity. Let me explain the three signs given in the above mentioned citation with the help of this graphic representation

The beast has all the three characteristics that John relates to the Antichrist.

The mouth of a lion like John says the face of the beast is just like a big lion that has his thick fluffy lion whiskers and huge canine teeth.

Like a leopard the body of the lion faced beast is like the smart and slender body of a leopard.

The feet of a bear the feet of the beast are just like the grizzly bear you must have seen on TV or a zoo close by.

Let me tell you some other signs that the Books of Christianity relate to the Antichrist.

"And behold, a white horse, and he who sat on it had a bow. A crown was given to him, and he came forth conquering, and to conquer"(Revelation 6: verse # 2)

"Another sign was seen in heaven. Behold, a great red dragon, having seven heads and ten horns, and on his heads seven crowns" (Revelation 12: verse # 3)

"I considered the horns, and behold, there came up among them another horn, a little one, before which three of the first horns were plucked up by the roots: and behold, in this horn were eyes like the eyes of a man, and a mouth speaking great things(Daniel 7: verse# 8)

This isn’t all. There are more signs of the Antichrist and some startling revelations; they will be discussed in the next article.    So, stay tuned...

Sunday, February 21, 2010

What Purpose a Logo Design Serves?

Any entrepreneur needs acknowledgment. To look different in turn from others, an entrepreneur requires a symbol of uniqueness. The best resource for this purpose is a logo design.

Small/medium scale business owners want to be look strong; therefore they hire expert and professional logo designers to make an artistic logo design outlook for their business to look outstanding among their target audience.

In order to create corporate logo design image of an entrepreneur, an effective communication between the logo design expert and entrepreneur is essential so that the logo designer can deliver several logo designing concepts, ideas or themes which may dominate entrepreneur’s business.

To create an eye-catching logo design, colour mix-up, layers or text in the business logo must be message oriented and simple. If corporate logo design message is clear to all; then it would surely trap its target audience in style.

Friday, February 12, 2010


Why do we stop our cars on red light and go on green? Different colors interpret different things in our lives. Colors are important in our lives and so are they in the logos. You would have seen a lot of logos in green color but if you see a Redbull logo in green color what would you say to yourself? Damn!! That looks ugly. Care to think why?? Because you have always thought of red bull in red and when it says red it has to be red.

This is how important a role your logo colors play in synchronizing the image of your logo at the back of your potential customer’s mind because colors are a spontaneous method for conveying your message in a logo design. It’s probably the most influential mean of non-verbal communication which a designer can use.

Number of colors is usually not a very flexible option in a logo design. More than three colors are contraindicated because multiple colors usually confuse the customer and it can turn out to be expensive for a small business. One color can be very simple yet effective if it compliments the shape and font of the logo.

The use of two colors is most successful and sought out technique. One of the two colors is the primary color which holds the main words and shapes. The secondary color reinforces the primary color; it should accentuate the primary color and not contrast with it. The color combination should also suit your business identity.


Colors mean different things in different cultures illuminating their historical and emotional believes. White is the color of peace to most people in the world but in Chinese culture it’s the color of death. Yellow is perceived as sadness in Greece and sacredness in China. Regional links also define the meanings of colors, like tropical people respond to warm colors and northern people prefer cooler and soothing colors.

So whenever choosing color for your logo always keep the likes and dislikes of your target market in your mind.


Different colors generate different responses in different people depending on one’s age, gender, ethnic background or climate. Bright colors e.g. red usually stimulate energetic warm reactions and cool colors like blue and green enhance peacefulness and tranquility.

If you have a business which needs excitement injected in the people and get them fired up choose a bright warm color such as red, yellow or golden. If the desired response is excitement but not emotion try to use neutral colors or light colors.
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